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你现在的位置:豪门会彩票代理 > 豪门会彩票代理 > 要闻分析 > 缺乏高科技,老人鞋概念营销能撑多久?

缺乏高科技,老人鞋概念营销能撑多久?

2020-01-07 15:15:24 来源:北京商报 中国鞋网 http://kaiyezhifu.com/

中国鞋网-要闻分析】近日,北京商报记者走访老人鞋市场发现,无论线上还是线下,一些老人鞋品牌主要以“防滑”“防震”功能进行宣传。其中,足力健、舒悦等品牌宣称部分产品具有防震功能,温尔缦、健足乐等品牌则更多是以“防滑”“软硬度较为适合”为宣传点。而在价格方面则参差不齐,从几十元到数千元不等。

豪门会彩票代理 YENEIRENSHIBIAOSHI,MUQIANSHIMIANSHANGDELAORENXIEJINSHIYIZHONGGAINIANYINGXIAO,SHANGJIAWEILEXUNSUDAKAISHICHANG,BUDUANYINGHELAONIANRENDEXINLIXUQIU,ZAISHUSHI、ANQUANDENGGONGNENGXINGFANGMIANJIAQIANGXUANCHUAN,RANGLAORENXIECHANPINFAZHANSHITOUXUNMENG。DANZHIDEZHUYIDESHI,MUQIANLAORENXIEZAICHANPINBIAOZHUNDEZHIDINGHEJIANGUANSHANGRENGRANZHIHOUYUSHICHANG。ZHEIYESHIDEGEBIESHANGJIAWEILELIYIBUXIYICICHONGHAO,DAOZHIXINGYEYULONGHUNZA。

鱼龙混杂

豪门会彩票代理 JINRI,ZAIWANGFUJINGZULIJIANZHUANMAIDIAN,BEIJINGSHANGBAOJIZHELEJIEFAXIAN,ZUOWEILAORENXIEJIAOWEIZHIMINGDEPINPAI,ZAILAORENXIEGONGNENGFANGMIANDEXUANCHUANYIFANGZHEN、FANGHUAWEIZHU。XIAOSHOURENYUANBIAOSHI,ZULIJIANLIANGKUANXIAJIKUANLAORENXIEDEDIBUYOUFANGZHENHUAN,NENGQIDAOHENHAODEFANGZHENZUOYONG。TONGSHIXIAOSHOURENYUANHAICHENG,ZULIJIANXIEDICAIYONGTESHUDEFANGHUACAILIAO,ZAIRENHEQINGKUANGXIADOUNENGZUODAOFANGHUA。

ZAIDONGSISHUYUEZHONGLAONIANXIEZHUANMAIDIANZHONG,LAORENXIECHANPINTONGYANGYIFANGHUA、FANGZHENZUOWEIZHUYAOXUANCHUANDIAN。ERZAIJIAGEFANGMIAN,ZULIJIANHESHUYUEBUXIANGSHANGXIA,JIBENDOUZAI100-500YUANZUOYOU。

在王府井步行街的老北京布鞋店里,老人鞋产品占据货架1/3的面积,除了对于防滑舒适的特别强调之外,关于减震或者老人鞋中是否含有什么技术层面的设计几乎没有。销售人员表示,该产品和普通鞋相比较更为防滑,而且软硬较为适中,适合老人穿。价格在100-400元不等。

CIWAI,ZAIYIXIEJIEBIANXIAODIANZHONG,TONGYANGYOULAORENXIEZAISHOUMAI,JIAGEZAIJISHIYUANZUOYOU,XIAOSHOURENYUANBIAOSHIGAICHANPINCAILIAORUANYINGSHIZHONG,XIEDIYEJIAOWEIFANGHUA。DANBUFENXIAOFEIZHESHICHUANHOUBIAOSHI,QIFANGHUAZUOYONGBINGBULIXIANG。

XIANSHANGPINGTAITONGYANGRUCI。ZAIGUONEIZHULIUDEDIANSHANGPINGTAI,LAORENXIECHULEFANGHUAFANGZHEN,BINGWUQITAMAIDIAN。BIRUXINNUOLAORENXIE、JIUFANGJIANBUXIE、JIANZULELAORENXIEDENGPINPAI,ZAIGUANGGAOXUANCHUANSHANGDOUZHUDA“FANGHUA”、“FANGZHEN”GONGNENG,JIAGEWEI200-400YUAN。

“BUNANFAXIAN,BULUNSHIZHUANYELAORENXIEPINPAI,HAISHIYIXIEXIAOQIYE,GUANYULAORENXIEGENGDUODESHIQIANGDIAOFANGHUA、SHUSHI。ERZAISHIFOUYOUSHISHIZAIZAIDEJISHUTOURUFANGMIANZEJIAOWEIQIANQUE。”YENEIRENSHIBIAOSHI。

BEIJINGSHANGYEJINGJIXUEHUICHANGWUFUHUIZHANGLAIYANGZAIJIESHOUBEIJINGSHANGBAOJIZHECAIFANGSHIBIAOSHI,SHISHISHANG,FANGHUAHEFANGZHENSHIXIEDEJIBENGONGNENG,YIXIEPUTONGYUNDONGLEIDEXIEYEJIBENNENGMANZUZHEIXIETEDIAN,QIEJIAGEYEJIAOWEISHIZHONG。MUQIANSHIMIANSHANGDELAORENXIEGENGDUODESHIYIZHONGGAINIANYINGXIAO,TONGGUODADAGUANGGAOXUANCHUANDESHOUFADUIQICHANPINJINXINGXUANCHUAN,QISHIZHENZHENGTIDAOCHANPINWEIBIYOUDUTEDEJIAZHI,ZHILIANGYECUNYI。

豪门会彩票代理 CHULEGAINIANYINGXIAO,BUFENZAISHOULAORENXIEJIAGEXUGAODEQINGKUANGYECUNZAI。ZAIJINGDONGSHANGCHENG,BEIJINGSHANGBAOJIZHESOUSUOFAXIAN,YIXIEFUZHUANGPINPAITUICHULEZIJIDELAORENXIEPINPAI,BIRUFADIQI,GAIPINPAITUICHUDEJIANBUBAMAXIE,JIAGEZAI3000YUANZUOYOU,ZHUDAFANGHUA、JIANZHEN、NAIMO,BINGCHENGCAIYONGZHUANYELAORENXIECAIZHISHEJIERCHENG。CIWAI,QINGSHEPINPAIVARVOLLRTUICHULEZIJIDELAORENXIE,JIAGEZAI2000-3000YUANZUOYOU,TONGYANGZHUDAFANGHUA、JIANZHENGONGNENG。GAIQIJIANDIANKEFUBIAOSHI,GAICHANPINXIEDIZUOLEZHUAWENCHULI,JIAOWEIFANGHUA,XIEMIANYOUYEJIANANQUANFANGUANGCAIZHI,XIEDIWEITPRSHUANGCENGJIANZHEN,JIAOWEISHIHELAONIANREN。

JIUJIAGESHIFOUXUGAOYIJILAORENXIEZAIKEJIFANGMIANDETOURUQINGKUANG,BEIJINGSHANGBAOJIZHEDUIZULIJIAN、SHUYUE、FADIQI、VARVOLLRDENGQIYEJINXINGCAIFANG,DANJIEZHIFAGAOWEISHOUDAOHUIFU。

豪门会彩票代理 “PUTONGDEFANGHUA、FANGZHENGONGNENGFANGDAOLAORENXIESHANGJIUBIANDEANGGUI,ZHUYAOSHISHANGJIAZHUAZHULELAONIANRENJIQIZINVDUIYULAORENDEANQUANJIANKANGJIAOGAODEGUANZHUDUZHEIYIXINLI。ZAIZHEIYANGDEQINGKUANGXIA,SHANGJIABALAONIANRENGUODUGUANZHUDEFANGHUAHEFANGZHENTEXINGTEBIEQIANGDIAO,KEYIHUODEJIAOGAODEGUANZHUDU,TONGSHITISHENGJIAGE,HUODEYIDINGDELIRUN。”LAIYANGCHENG。

需求增长

豪门会彩票代理 LAORENXIEBEISHOUZHUIPENG,HEGUONEIRENKOULAOLINGHUADEJIAJUBUWUGUANXI。LIANHEGUOFABUDE《SHIJIERENKOUZHANWANG2017XIUDINGBAN》SHUJUXIANSHI,2017NIANQUANQIU60SUIYISHANGDELAORENYOU9.62YIREN,BINGQIEYIMEINIAN3%DESUDUZENGZHANG,DAO2050NIAN,ZHEIYISHUZIJIANGDA21YI。JIEZHI2018NIANDI,ZHONGGUO60SUIYISHANGLAOLINGRENKOUYIJINGYOU2.49YI,ZHANZONGRENKOUDE17.9%。JIYUCI,LAORENXIEPINLEIZAIZHONGGUOYOUQIANYISHICHANG。

TONGSHI,LAONIANRENJIZINVDUIYUZISHENANQUANJIANKANGDEJIAOGAOGUANZHUDUYEZAIYIDINGCHENGDUSHANGCUISHENGLELAORENXIESHICHANGDEFAZHAN。YIWEILIXINGLAORENGAOSUBEIJINGSHANGBAOJIZHE,ZIJIZHISUOYIGOUMAILAORENXIE,ZHUYAOSHIKANZHONGLELAORENXIEFANGHUADETEZHI,YOUQISHIZAIDONGTIAN,TEBIEPAHUADAO。DANGXUNWENCONGSHENMEQUDAOLEJIEDAOLAORENXIESHI,GAILAORENBIAOSHI,ZHUYAOSHITONGGUODIANSHIGUANGGAO,SUOYIJUEDEKEXINDUBIJIAOGAO。

FANGZHIFUZHUANGGUANLIZHUANJIASHANGHAILIANGQIPINPAIGUANLIYOUXIANGONGSIZONGJINGLICHENGWEIXIONGDUIBEIJINGSHANGBAOJIZHEFENXICHENG,ZHONGGUORENKOULAOLINGHUAZAIJIAJU,SUIZHESHEHUISHENGHUOGAISHAN,LAORENDUIBAOHUZISHENSHENGMINGANQUANDEYIYUANZAIJIAQIANG,TEBIESHILAORENXIEDUOGONGNENGGAINIANDEGUANGGAOYINGXIAOGENGJINYIBUQIANGHUALELAORENDEXUQIU,LAORENSUIZHENIANLINGZENGZHANGXINGDONGBUBIAN,ZHENGHAOBEIYIBUFENXIEYEJINGYINGRENSHIKANZHONGSHANGJI,FANGDALAORENXIEDEXUQIU。

豪门会彩票代理 CIWAI,LAORENXIEDIYIPINPAIZULIJIANDEJISUKUOZHANGYEZAIMOUXIECHENGDUSHANGTUIDONGLELAORENXIESHICHANGDEFAZHAN。SHUJUXIANSHI,2016NIANZULIJIANKAISHEDIYIJIAMENDIAN,2018NIANDIYIYONGYOUCHAOGUO3000JIAMENDIAN,XIANJIJIYISHANGSHICHANGFUGAILVDA100%,2017NIANDEXIAOSHOUETUPOLE10YIYUANDAGUAN。JINZAI2018NIAN“SHUANG11”DANGTIAN,ZULIJIANTIANMAOQIJIANDIANDANDIANXIAOSHOUEJIUTUPO1YIYUAN。

ZHANLVEDINGWEIZHUANJIA、JIUDEDINGWEIZIXUNGONGSICHUANGSHIRENXUXIONGJUNBIAOSHI,ZULIJIANDEFENGKUANGKUOZHANGYIJIXIAOSHOUE、LIRUNLVDEBUDUANPANSHENG,ZAIZHENGGELAORENXIESHICHANGQIDAOLECUIHUAZUOYONG。ERZULIJIANDECHENGGONGZAIYIDINGCHENGDUSHANGSHIDEYIXIEZHIXIEQIYEGENFENGRUJU,QIANGZHANSHICHANGFENE。

“专用”噱头

BEIJINGSHANGBAOJIZHELEJIEFAXIAN,MUQIANLAORENXIEZAICHANPINBIAOZHUNDEZHIDINGHEJIANGUANSHANG,RENGRANZHIHOUYUSHICHANG。GUONEIBINGMEIYOUZHUANMENZHENDUI“LAORENCHANPIN”ZAIJIANGUANSHANGJINXINGXIFEN。CONGSHANGJIAXUANCHUANLAIKAN,LAORENXIEYICHENGWEIXIELEIZHONGDEYIGEZHONGYAOXIFENXINGYE。

YENEIRENSHIBIAOSHI,XINGYEBIAOZHUNSHANGWEICHUTAIDAOZHISHANGJIAWEILELIRUNERBUXIYICICHONGHAO,BAQITABUSHIHELAORENXIAOFEIXUQIUDECHANPINYEDAZHE“LAORENZHUANYONG”DEHUANGZILAIMOULI。YINCI,XUYAORANGGENGDUOLAONIANCHANPINZUODAOZHENZHENG“HULAO”,ERFEI“KENGLAO”,JIANGUANBIXUQIANGHUA,YAOZOUZAISHICHANGQIANMIAN,CAINENGFANGHUANYUWEIRAN,BAOZHENGLAORENDEZHENGDANGQUANYIBUSHOUQINHAI,RANGLAORENFANGXINXIAOFEI。

豪门会彩票代理 XIAOFEIZHECHENNVSHIGAOSUBEIJINGSHANGBAOJIZHE,ZIJIZAITAOBAOSHANGWEIFUMUGOUMAILELIANGSHUANGLAORENXIE,MEICHUANJITIANXIEJIUKAIJIAOLE,ERQIEXIEDIBINGBUNENGZAIRENHEQINGKUANGXIADOUNENGZUODAOFANGHUA。“ZIJIMAIDELAORENXIELIANPUTONGYUNDONGXIEDEZHILIANGDOUBURU,YIHOUBUHUIZAIGOUMAIXIANGGUANCHANPIN。”

豪门会彩票代理 LAIYANGFENXICHENG:“SHIJISHANG,BUFENLAORENXIEQIYEZAIYANFASHILIHEYANFATOURUSHANGBINGBURUZHUANMENZUOYUNDONGXIELEIDEQIYE,ZHEIYEJIUYIWEIZHEQIZAIFANGHUA、FANGZHENTEZHISHANGMEIYOUJISHUYOUSHI。ERZHEIXIELAORENXIEQIYEZHISUOYINENGZAISHICHANGSHANGQIANGZHANYIDINGDEFENE,ZHUYAOHAISHIKAOGUANGGAOXUANCHUAN。”

BEIJINGSHANGBAOJIZHELEJIEFAXIAN,ZULIJIANDEZHILIANGYEBINGBUXIANGGUANGGAOXUANCHUANZHONGDENEIMEWANMEI。2019NIAN3YUE8RI,ANHUISHENGCHOUCHAJIANYANXIANSHIYOU2PICIBIAOCHENGSHANGBIAOWEIZULIJIANDECHENGRENXIEBUHEGE;2019NIAN 2 YUE 18 RI,QUANZHOUXINGMEIJIANXIEYEYOUXIANGONGSISHENGCHANDEZULIJIANLAORENXIE,YINDIQIANGYUBANGMIANBOLIQIANGDUBUHEGEBEIFUJIANSHENGSHICHANGJIANDUGUANLIJUTONGGAO;2019NIAN2YUE20RI,JIANGSU1PICIZULIJIANLAORENXIEYINWAIDINAIMOXINGNENGBUHEGEBEISHICHANGJIANDUGUANLIJUTONGBAO。

CIWAI,ZULIJIANDEFENGKUANGKUOZHANGZHILUYEANXIALEZANTINGJIAN。BEIJINGSHANGBAOJIZHEYIJIAMENGSHANGDESHENFENXIANGZULIJIANJINXINGZIXUNSHI,ZULIJIANGONGZUORENYUANBIAOSHI,MUQIANXIANXIAMENDIANYIJINGYOUJIQIANJIA,CHUYUBAOHEZHUANGTAI,JIAMENGHUODONGYIJINGTINGZHI,BUZAIZHAOSHANG。

“SUIRANTONGGUODADAGUANGGAOXUANCHUANDEZUOFAZAIDUANQINEIHUIYOUYIDINGDESHOUYI,DANBUHUIYOUZHANGJIUDESHICHANGHUIBAO。YINWEIYIGEJIYEZHANGQINGDEQIYE,YIDINGSHIZAIYANFASHANGYOUGENGDUOTOURU,BINGQIEZAIPINZHI、PINPAISHANGZUOCHUZIJIDETEZHI。JINTONGGUOGUANGGAOYINGXIAOYIJIGAINIANXUANCHUANKENENGYISHIZAISHICHANGSHANGHUIYOUYIDINGDEYINGXIANGLI,CONGZHONGHUOQUBUFENSHICHANGBAOLI,DANCONGZHANGYUANLAIKAN,QIFAZHANQIANJINGSHIJISHANGSHIYOUXIANDE。”LAIYANGCHENG。

“ZAIZHONGGUOSHICHANG,LAORENXIEMUQIANQUEFAYIGETONGYIDEXINGYEBIAOZHUN,ZHEIYESHIDELAORENXIEDEWENTIPINFANCHUXIAN。YIGEXINGYEXIANGYAOJINRULIANGXINGFAZHAN,XIANGYINGDEFAGUIBIAOZHUNDECHUTAIBUKEQUESHAO。”CHENGWEIXIONGCHENG。

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